100% of donations made through iTunes go to the American Red Cross; unlike every other corner of iTunes, Apple is taking no percentage of the profits from these donations whatsoever. Steve Jobs recently said that via the iTunes Store, Apple may have the largest credit card database of any online retailer, so rigging up a donation page on the iTunes Store seems like a good way to raise the potential for donations to the Red Cross and its relief efforts in Japan.
If you don't have an iTunes account or would rather donate directly, our own Rick Martin (currently in Tokyo) has put together a list of donation sites.
(Quoted from: Tuaw)
by Chris Rawson on Mar 13th, 2011
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